Hiro Sake, the award-winning, handcrafted, premium sake from Japan, is proud to announce the debut of its first single serve glass cup sake (180ml, 15% ABV), a term commonly used to reference this serving size. The Hiro Red Junmai Sake in these single serves contain the same liquid that was awarded the gold medal at the 2018 SFIWC.

Hiro Sake is 100% produced in Japan where cup sake is a popular trend. Taking a cue from Japan, Carlos Arana, Marco Destefanis and Claudia Valotta, co-founders of Hiro Sake, decided to introduce single serve Hiro Sake cups to the U.S. and Australia markets to capitalize on the success of the industry award-winning Hiro Sake portfolio and expand the brand into a new market segment of single serve products. The single serve cups not only allow new consumers an easy option to try sake for the first time without committing to a full bottle. They make it easy and convenient to take on the go, drop into a cooler, or even make a cocktail for two.