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The water quality is also extremely important, and moreover it is the largest ingredient utilized in the production of Japanese Sake. The best Sake in the world is said to be produced in the Niigata prefecture, thanks to the amount of snowfall that receives every year. The water influences the farming of the rice as well as the aromas and flavors of the Japanese Sake.

Hiro Sake is produced in the city of Murakami in the Niigata prefecture using our own natural ground water originated from the melted snow located in the mountains of Bandai-Asahi national park.